1.12.2009

Report: Affluent Men Prefer Food to Sports

According to today's Harvard Business Publishing's Daily Stat e-newsletter:

Affluent Men Love Food More Than Sports

Nearly 80% of men with incomes over $150,000 are passionate about food, listing "dining out at great restaurants at least once a week" and "traveling the globe to explore restaurants" among their favorite activities. Fewer are passionate about sports: only 37% of married men and 17% of single men in this income group are fans.

SOURCE: Harrison Group survey on behalf of American Express, 2007

This bodes very well for restaurateurs everywhere. At least one part of the economy shouldn't be suffering, right? At least not too badly.