11.03.2009

Word of the Day: Pay Wall

I was reading an article about paid vs. unpaid content on newspaper websites -- yes, the ominous black clouds thundering above shivering, naked, starving journalists everywhere. Apparently, the choice to leave most content under the paid/member category is called a pay wall. This pay wall typically whittles down the traffic flow, sometimes to the extent that the site shrivels on the vine.