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| this logo is the cutest |
At first glance a philosophical change of this caliber seems complicated, but in reality there are many resources out there, and great companies to choose from, to make this a sustainable effort.
First of all, what does cruelty free mean? It's when a product or its ingredients are NOT tested on animals in a laboratory. Some companies don't require any tests of their suppliers, but the suppliers may still test the ingredients or products on animals. It's actually difficult for a company to qualify for a cruelty-free label on their product because of these various requirements.
The term cruelty free is different from the term "Vegan" which means that a product is completely free of any animal-sourced ingredients - such as honey or carmine (ground red cochineal beetle).
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| this European logo is my 2nd fave |
My initial step in going cruelty-free was to educate myself and read as many different resources as possible to get a broad perspective. I looked up my favorite brands to see whether they were cruelty free or not. Many websites announce it proudly, others it's harder to find out - so you might need to email their customer service. If a favorite product is not cruelty free, I can then look up a duplicate or dupe on Google or on MakeupAlley.com. If I can't find any duplicates, I can start looking for a new company and product in the same category that could fill my requirements.
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| who doesn't like bunnies? |
products. Next on my list are personal care and beauty products. My biggest challenges thus far have been a good silicone free face primer, oil free/non-comedogenic face lotion and foundation, and home-use boxed hair color. That just means I have a little more reading to do.
In reviewing various sources of information, I've come to trust some over others. For example, if I want to learn more about the cruelty free movement in general, I can search Google News or the PETA website. If I want an updated list of various products, I can look on the Cruelty Free Kitty and Leaping Bunny websites.
Overall I find this a fun challenge for myself, that's helped me expand my thinking in new ways and makes me feel like I'm making a bit of a difference, in my own way.
If you are located in the United States and would like to learn more about cruelty free products or how to transition to a cruelty free lifestyle, please see the following links that I've found especially helpful:
- The Leaping Bunny Program
- The difference between cruelty free and vegan products
- Beauty Without Bunnies
- Alternatives to Animal Testing and NAVS
- Leaping Bunny Approved Brands
- The Ultimate Guide to Cruelty Free and Vegan Makeup
- Cruelty Free Drugstore Brands
- Cruelty Free Sephora Brands
- Cruelty Free Brands List (Australia)
- The Independent: Today the EU Goes Cruelty Free
- Wikipedia: Animal Testing of Cosmetics
- Humane Society Fact Sheet: Cosmetic Testing
- The cruelty free logo


